Storyworks - Cozey
One project that holds significant personal value to me is Cozey, as I and my team dedicated four months to its development. As part of the team, my primary responsibility was to strategize the content for the website. To ensure its success, I conducted an in-depth SWOT analysis, examining the strengths, weaknesses, opportunities, and threats associated with Cozey.
This analysis helped identify key areas for improvement and optimization in the content strategy. Additionally, I engaged in extensive user and persona research, delving into the target audience's preferences, needs, and behaviors. Armed with this valuable insight, I crafted a tailored content strategy that aligned with Cozey's brand identity and objectives. A crucial aspect of this strategy was defining the appropriate voice and tone to effectively communicate with the target audience.
I carefully considered the brand's personality, values, and the desires of the users to ensure a cohesive and engaging experience. By combining comprehensive research, strategic thinking, and a keen eye for detail, I successfully developed a content strategy that resonated with Cozey's target audience, establishing a strong brand presence and fostering meaningful connections.
My Role
User research, Content Strategy, SWOT, User Narrative
Goal
Website Re-Design to attract new consumers and promote its product or service to more people.
Time
4 months
Tools
Figma, Google Docs, Sheets Canva and more.
Client
Timeline
September - December, 2022
Me and my team first started working on key findings of the whole website to know the current situation of the website.
We have conducted a competitive review of experiences across 6 furniture brand companies in Canada, including Cozey
Conducted User Research to find Cozey's niche target audience as they were unaware of it.
Conducted User Research to find Cozey's niche target audience as they were unaware of it.
Based on the User research, we came up with this persona
In order to find the strengths, weakness and the opportunities as well as possible threats I did a SWOT analysis
As a team , we came up with 3 major problems that could be resolved for Cozey via our project
Being a content strategist, I came up with a brief content strategy for Cozey
Based on the persona, I wrote the narrative to make it easier to follow the wireframe journey
As a team, we wrote a user flow for our persona, to help corelated with our wireframes
My team and I, worked on wireframes and prototypes with suggestions for Cozey
Finally, we gave our next step recommendations for Cozey to make their user's journey more easy.
Finally, as team we gave our final thoughts on how we have achieved our goals and aims with this project and hope that Cozey has also received the support that they were seeking.